Paper Cutting

Problem:

A local equestrian farm needed flyers to increase interest in their riding lesson program. The riders are primarily younger.

 

Solution:

As for the art used in the advertisement, I wanted the look to evoke the feeling of country fair posters. I used pictures of riders and playful posters were crafted to give the look of woodblock prints. Additionally, the 12”X18” flyers were printed on a laser printer using deckle edge paper to give the appearance of being hand printed.

 

Timing:

1 day to cut, design, size the paper and manufacture.